• Follow @UrbanSelfie on Twitter

• Go to an Urban store, find an item of clothing you like

• Try it on and tweet a selfie of you wearing it to @UrbanSelfie and hashtag it #UrbanSelfie  

• Make sure it represents the Urban brand -  make it simple, stylish and sensual

• Urban will reply and confirm that your selfie is stylish, simple or sensual. That gets you a R100 discount – show Urban's tweet to the cashier at the till

• If Urban thinks that your selfie very stylish, simple AND sensual, you will be rewarded even more

• Urban will also give away a R5000 to R10 000 wardrobe a day to their favourite selfie that has got the most retweets

• All selfies will be posted to Urban’s Facebook page. The selfie with the most likes at the end of the campaign wins a modeling contract with Urban

• The most popular selfie at the end of the campaign wins a trip to New York or London

Terms & Conditions:

-R100 vouchers can only be redeemed on purchases over R199. R200 voucher can only be redeemed on purchases over R299. R300 vouchers can only be redeemed  on purchase over R399

-Urban’s decision on vouchers and winners is final

-Winners of the main prizes will be announced after the promotion ends on 15 December 

- Daily prizes of R5000 or R10000 will be announced the following day (depending a on how busy they were) for the selfie with the most likes each day. 

- 100 vouchers will be given out per store per day. If a store reaches their daily limit, they will announce on twitter that store is not giving out any more that day

- Each selfie will be assessed as to whether they get a 100/200/300 rand voucher and will be tweeted back to let winners know 

That's it! Go out there and get your selfie on!