This week PUMA opened their Select store at 137 Bree Street so we toured the shop and had a little sidewalk party. It was one of the last beautiful evenings of summer and the perfect night to party with PUMA. We stuck our wooden pieces on the board for the chance to win items from the store, then I tried to be a DJ for two minutes and planned a Clueless drinking game sleepover with Jasna before checking out some fresh kicks. First of all, if you're going to invest in a great pair of sneakers, they should be PUMA X Alexander McQueen ones so I crossed my fingers that I would win the prize that night. Alas, it was not to meant to be but I've still got my eye on them.
We saw some laser cut street wear, cute hoodies and a chic little romper in-store as well as marvelling at the disk technology on some of the shoes. Instead of laces or velcro, the disk fastens the shoes. Pretty nifty. Most of the footwear was inspired by the upcoming World Cup in Brazil with styles either featuring soccer ball fabric inserts, cleats or felt jersey numbers that created the illusion of a zig-zag across the panels. Very cool!
The PUMA Select store will be open for a year and offers the brand's premium products featuring streetwear as well as sneaker collaborations with Alexander McQueen, Miharayashuhiro, MMQ (Machts Mit Qualitat), BWGH (Brooklyn We Go Hard) and Ronnie Fieg. The launch marked their joining in with the ‘First Thursdays’ initiative, a concept where art galleries and shops in Cape Town’s central city are open to the public until late on the first Thursday of every month. PUMA will be providing live music and good vibes so check it out next week after a dinner in town.
