So you guys saw a little bit of the Creative Factory at the Puma Social Club Launch in my last post. Now you can get your chance to check out this cool service in stores this December when PUMA launches the updated shoe customization concept that features new styles, fresh materials and a completely new design process at the PUMA store in Canal Walk. 

Customers have a chance to put their creative savvy to work and build their very own sneakers from an assortment of materials and fabrics to make a one-of-a kind pair of PUMA Creative Factory sneakers. PUMA will provide all the needed tools to let consumers be the designer, including fabrics, materials and use of an Apple iPad for rendering the final design. Customers start by choosing a footwear style – either the Basket or First Round – and then mix and match colours and fabrics to create a truly one-of-a-kind kick.

Once customers finalise their design on the iPad and pay for their creation, the order is sent to a production facility where the product is assembled. Approximately 6 weeks after the order is placed, customers will be notified by email that they can pick up their one-of-a-kind pair of shoes in the PUMA Store.

PUMA Creative Factory will become a permanent fixture at the PUMA store in Canal Walk as of December 2010. PUMA Factory retails for R1199 for the First Round and R999 for the Basket II. Both styles are available in size UK 3 – UK 13. For more information, you can check out www.puma.com/creativefactory

Embrace your inner fashion designer and go design your own pair of kicks! Which style do you prefer, the Basket or the First Round? I wanna go design a First Round for sure.

 Gorgeous US model Megan Lewis

Hanging with Ephraim and his dope designs

 The PUMA Creative Factory

Filling the fabric void in my heart

 The party switch actually worked..it's like Beetlejuice when you draw a door: magic!

 Natalie's cool tats

 FEDISA love

 

 Random photobomb guys with Puseletso and Rabi
 Jack Parow going cray cray

This time last week I went to the PUMA Social Club Launch and it was AMAZING. Yes, caps-worthy amazing. Puma Social Clubs all over the world are geared towards the "after hours athlete"; the creatures of the night with mean foosball skills whose victories are counted in collecting phone numbers. I love the concept.

So we get there and all the walls and pillars were designated chalking areas with little soap-holders holding different colour chalks so I was in heaven until I turned on my camera to find the battery dead. My right-hand man Michael went to get his camera leaving a guy to ask me for a table tennis match which I warned him was a terrible idea. I was whacking the ball while teetering on my high heels...it was brutal. He then suggested darts which I fared a little better at. I have to give props to PUMA, everyone received a drinking card with drink coupons and food vouchers for the boerewors and french fries outside. My kinda party. As if things couldn't get any more fun, there was a free photobooth with a prop box next to the bar. We were in love. Every event needs a photobooth!

Later in the evening they opened up the PUMA Creative Factory which showcased sneaker design from local heavyweights and featured a design table where you could play around on a touch screen cutomising your very own pair of PUMAS. The room was decked out in shoelaces, shoe moulds and various cut-off pieces which I loved, I was feeling all the fabrics and missing fashion school. A surprise performance by Jack Parow ended off the evening.

Next up I'm taking an in-depth look at the sneaker designs and Creative Factory in part 2! Many thanks to PUMA and Christine from Splash PR for a fantastic event.